Unless you have been living under a rock you may know that earlier this year the viral song, Pen-Pineapple-Apple-Pen by Japanese comedian Pikotaro became an internet sensation amassing 87 million views thus far.
The Japanese government, in particular, the Minister of Foreign Affairs Fumio Kishida, have been quick to pick up on this hit.
Attending the U.N. Sustainable Development conference in New York this week, Kishida presented Pikotaro to the stage whom along with some children performed the hit song.
Whilst light hearted and fun the song was part of a deeper initiative by the Japanese government to help promote the 17 sustainable development goals.
This was highlighted by the comedian’s hands being formed into the number 17, rather than the traditional hand-movements used in the song.
Similarly, the abbreviation of the song PPAP was changed to mean “Public Private Action for Partnership” with this special version of the song being requested by the government. The song itself seemed to be a hit with the crowd going along with it and laughing at Pikotaro’s jokes in his opening speech.
Japan has always held its foreign policy and aims very close to that of the U.N’s goals and guidelines for international co-operation. This event hopefully will help promote the new sustainable development goals for 2030 which all aim to improve development around the world.